Sunday, June 20, 2021
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ISO 9001 - What's in it for me?

Why certificated management standards such as ISO 9001 are valued so much by your customers?

When it comes to running your business you know what you’re doing right?

How can you convince potential customers that their money will be in safe hands if they select you to deliver a product or service?

One tried and tested method which is recognised globally and has been adopted by approximately a million businesses worldwide is ISO 9001 and here is why it is so highly regarded (reproduced from ISO 9001:2000)

“To lead and operate an organisation successfully, it is necessary to direct and control it in a systematic and transparent manner.  Success can come from implementing and maintaining a management system that is designed to continually improve performance while addressing the needs of all interested parties.”

ISO 9001 is based on the Plan-Do-Check-Act model (below) addressing 8 core management principles which can help you direct and control your business while improving customer satisfaction and the quality of your products and services.ISO9001diagram_pdca

  1. Customer Focus – Organisations depend on their customers and therefore should understand current and future needs, should meet customer requirements and strive to exceed customer expectations.
  2. Leadership – Leaders establish unity of purpose and direction of the organisation. They should create and maintain the internal environment in which people can become fully involved in achieving the organisation’s objectives.
  3. Involvement of People – People at all levels are the essence of an organisation and their full involvement enables their abilities to be used for the organisation’s benefit.
  4. Process Approach – A desired result is achieved more efficiently when activities and related resources are managed as a process.
  5. Systems Approach to Management – Identifying, understanding and managing interrelated processes as a system contributes to the organisation’s effectiveness and efficiency in achieving objectives.
  6. Continual Improvement – Continual improvement of the organisation’s overall performance should be a permanent objective of the organisation.
  7. Factual approach to decision making – Effective decisions are based on the analysis of data and information.
  8. Mutually beneficial supplier relationships – An organisation and its suppliers are interdependent and a mutually beneficial relationship enhances the ability of both to create value (this is more related to ISO 9004, a follow-on to ISO 9001)


Even if you don’t need the ISO 9001 certificate to satisfy your customers or clients, using the framework of a recognised management standard will form a solid foundation you can rely on while you concentrate on the really important stuff, increasing your income.